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BMW SPEC WORK
THE INSPIRATION
My father’s enthusiasm for the Ultimate Driving Machines™ often left beamer ads littered around the house. Whether nurture or nature is to blame, I can’t be sure. Either way, I came to adore the German autos all the same. These are just a few love letters.
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BMW's trademark front-ends have always had a polarizing effect on enthusiasts and consumers alike. The "kidneys" seem to be a source of pride for the automaker, as their form has remained relatively unchanged throughout time. I decided to take that idea head on.
Among motor enthusiasts, the German motor company seems to have an unrivaled fan base. I played with idea of loyalty here.
Tattoo effect created in Photoshop. Base picture sourced from a stock library.
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Further experiments with bold, minimal headlines.
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Base picture of X3 from BimmerFile.com
When the X3 arrived in 2003, families, particularly those with children, took to the car in swarms. Eventually, many of these vehicles were passed down to said children by the time they were ready to take the wheel.
Today, X3's are still a popular choice for first time drivers, particularly by the first generation of X3 users, who now have kids of their own to consider.
All BMW logos, BMW name, M4 name, X3 name, and
"The Ultimate Driving Machine" slogan belong to BMW™.
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